Digital Marketing Strategy
Bachelor of Science
From the highly creative to the deeply analytical, the digital marketing field is multidimensional and dynamic,聽forever presenting fresh opportunities for strategic thinking in pursuit of new goals.聽
You'll build the essential skills and foundational expertise needed to navigate and compete in today鈥檚 digital marketplace, including business skills, marketing principles, digital marketing strategies, visual design and communications for digital marketing, artificial intelligence, and analytics.
Highlights
Find your niche through coursework in AI, data, statistics, design, economics, leadership, media, and more
Collaborate with and develop strategies for non-profit and for-profit clients
Earn certifications with Google Analytics, Google Ads, Hubspot, Salesforce, and more
Participate in paid and credit-bearing internship experiences locally, nationally, or abroad
Career Paths
- Digital media account executive
- Digital advertising specialist
- Advertising placement strategist
- Marketing analyst
- Paid media coordinator
- Search engine optimization (SEO) analyst
- Social media manager
- User experience (UX) researcher
- Web content strategist
Internships
A Growing Industry
According to the , growth is projected for many marketing occupations through 2030.
Certifications
- Google Analytics IQ Certification
- Google Ads (Paid and Display) Certification
- HubSpot Academy Certification(s)
- Salesforce and Pardot Credentials
- American Marketing Association (AMA) & Digital Marketing Institute (DMI) Certification
99%
of new 91快活林最新版 grads are聽employed or in grad school聽within six months of graduation
2,285
high-impact experiential learning experiences completed by the undergraduate class of 2025
$1,500
Our SPARK Grant provides $1,500 for you to pursue an internship, research, or study abroad.聽SPARK details 禄
Theory + Practice
Group projects and coursework connect you with real-life clients, with whom you鈥檒l collaborate to define marketing goals and design and deploy a digital marketing strategy optimized for their unique needs. Clients include organizations within both the for-profit and not-for-profit sectors, giving you firsthand experience with the unique needs of each type of organization.
With the support of 91快活林最新版鈥檚 leading career-preparation team at the Center for Life鈥檚 Work, you鈥檒l complete at least one internship with a digital strategy, marketing, or advertising agency, department, or organization. Multiple internships are highly encouraged, including placements abroad, or in major cities, or with organizations in our own local region.
Program Director
Student Spotlight
鈥淢y digital marketing essentials class with Bryan Adams introduced me to website design and optimization, which I鈥檓 hoping to pursue professionally. I鈥檝e also really enjoyed learning about applied research methods and buyer behavior with Professor Zappia. I鈥檝e become interested in conducting market research and analysis. I鈥檓 beginning an internship with the help of 91快活林最新版鈥檚 career center and the school of business and leadership. Every professor I鈥檝e had within the digital marketing strategy program has fostered an inclusive environment and really cares about their students. 91快活林最新版 and my professors are setting me up for success.鈥�
鈥� Molly Gade, a senior in the program